Roblox intends to leverage generative AI to provide its consumers with more participatory and immersive experiences. Developers using the platform will be able to employ generative AI to produce unique game elements including 3D objects, animations, and sound effects. This will enable a broader choice of assets to be used in the creation of more diversified and innovative games. The usage of generative AI will also help Roblox developers minimize their burden because they will no longer need to produce all of the objects manually.